If you haven’t already noticed I’m a big fan of Boden. For me and for Miss Marnie. I don’t think a season goes by when I don’t get a few keys pieces for us both.
If you’ve have asked me years ago when I worked on magazines styling shoots (OK, a lot of years ago when I was in my twenties) if I would wear so much Boden – my answer would have been a resounding ‘no way’.
In my mind Boden was ‘mummy clothes, or for the more mature women’. I guess now I find myself in both those categories I don’t have a leg to stand on….
But, what has changed is the perception of Boden. It’s seems to have caught up with the current mood for timeless pieces – or, maybe fashion has caught up with Boden.
Yes, it may still be on the pricey side (but you really get what you pay for), pieces may not be very trend led (it really is all about those classic buys) and yes, it’s mail order (something I hated before but how much easier is it? – with free returns up to 90 days meaning you can buy, try and return when it suits.)
One of the major draws now it that it’s is actually quite sought after – and items sell out faster they drop (so never think twice if you want something) – and that seems to make it more desirable right? Dare, I mention the shoes that had all the fashion crowd a spin last season?
Without further ado I give you my 10 key pieces your wardrobe needs… Some of these I have already, some are on there way and some are on my wish list. What will you choose?
Charlotte Cape £159
The Boyfriend Shirt £59
Chancery Clutch from £69
Janie Dress £59
Cashmere Crew Neck Jumper from £99
Embellished Breton £39
Embellished Slipper £99
Jade Jogger £69
Alexis High Heel Boot from £139
* And, if you need further tempting there is a 40% mid-season
sale on until Sunday!