Milan Fashion Week: Classic Italian scents | V. I. BUYS

Since starting this blog I have wanted to stick to my fashion roots – having been a stylist and fashion editor on national magazines for over 16 years – but, I’ve always wanted them to be a little more fun and reflect my blog style.

In the past I have used fashion week to inspire posts about children books, children’s fashion and children’s toys. And, recently I used London, Milan, New York and of course, Paris as the basis for sharing some of my favourite movies set in the fashion capitals of the world.

I also find these posts fun to put together as they fuse my love of fashion, movies, shopping and stylish city travel. This season to honour each Fashion Week I have been sharing some of my favourite fashion and beauty finds like some New York Beauty Icons and my favourite London born and bred jewellery brands.

So, it’s now the turn of the Italian city of Milan for Milan Fashion week and I thought I would share some of my best love Italian scents – those classic fragrances that are pure Italian chic in a bottle – it was either that or food!

{Main picture – T-shirt from Tee & Cake at Topshop}

 

** 6 Classic Scents from Italy **

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Santa Maria Novella began as one of the worlds first pharmacies in Florence in 1221. And, even today many of its original products are among the most popular like Acqua di Colonia. Originally blended for a King and Queen in 1533 the refreshing mix of bergamot, citruses, white flowers and exotic spices makes this light unisex splash perfect for summertime.

You can’t get more classic Italian scent than Eau D’Italie – an award winning fragrance that is the signature scent from the infamous Positano Hotel Le Sirenuse where it was created. It is described as “a light sea breeze and cool citrus groves on the cliffs of Positano. Terracotta tiles warmed by the summer sun.” – doesn’t that just sound like summer in a bottle?

Relatively new to the hall of fragrance classics but when it comes from the House of Gucci it makes perfect sense. Launched in 2017 Gucci Bloom is a heady mix of white flowers including tuberose, honeysuckle and jasmine created to ‘unfold’ as its name suggests.

 

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It’s hard to believe a brand as loved and well-known as Mui Mui only launched it debut fragrance back in 2015. Mui Mui truly captures the young, free-spirited signature of the label with a surprising combination of lily of the valley and akigalawood that makes it smell natural, timeless and contemporary all at the same time. The soft blue pillowed opaque glass is reminiscent of Miu Miu’s signature matelasse, too.

Originally used to perfume gentleman handkerchiefs when it launched in 1916 in Parma (of course) it was known as Italy’s first real eau de cologne. Today, Acqua di Parma is loved by both men and women – and was worn by a who’s who in the Hollywood golden age – and has remained a true classic by never altering it original mix of Sicilian citrus fruits and floral essences, along with English lavender, rosemary and woodier sandalwood. This is one of my personal favourites.

Since 1948 Carthusia have been admired worldwide for its bouquet of hand-made floral-filled scents that capture the true essence of the Mediterranean. The first ever from its now iconic collection of scents is Fiori di Capri – a joyful mix of wild carnation, lily of the valley and oak that is still hand-blended (and blooms still hand-picked in Capri) to the original medieval recipe.

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