In celebville your nothing without a fashion collection, fragrance or home wares collection.
So, step forward presenter and model Holly Willoughby who has launched her debut kids collection for BHS. Already, a dab hand at high-street design (Holly has a successful collection of dresses sold at Very) this gorgeous new babies collection definitely stands out.
And, as a mama of 3 – her youngest being nearly 8 months – she sure had a clear idea of what she wanted to design. Inspired by Holly’s love of classic British and French designs – the vintage looking chalky colour paltte is a stark contrast to say the rainbow bright colours of the Little Bird collection by Jools Oliver at Mothercare.
It has a very distinct vintage feel with delicate frills, pinstripes and ditsy prints. The simple body suits, dress, shirts and chinos have all been made using the finest natural fabrics for comfort and quality – and also ensure they are breathable perfect for the summer months.
Holly’s inspiration? “My main desire was to conjure up nostalgic memories from childhood such as swimming in the sea or trying ice cream for the very first time. I am proud to say that Holly Willoughby Baby encapsulates this perfectly and I am sure you will feel the same.”
Here’s a little look…
Romper dress, from £14 || Oxford shirt bodysuit from £10 || Frill blouse from £9 || Broderie dress from £18 || Polo top (part of set) from £16 || Chino shorts (part of set) £16 || Ticking striped shirt (from a set) from £16 || Ditsy floral dress from £16
The collection starts at £6 and is available from newborn to 24mths. See the full range online here.