Take a look at the new Holly Willoughby baby collection for BHS

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In celebville your nothing without a fashion collection, fragrance or home wares collection.

So, step forward presenter and model Holly Willoughby who has launched her debut kids collection for BHS. Already, a dab hand at high-street design (Holly has a successful collection of dresses sold at Very) this gorgeous new babies collection definitely stands out. 

And, as a mama of 3 – her youngest being nearly 8 months – she sure had a clear idea of what she wanted to design. Inspired by Holly’s love of classic British and French designs – the vintage looking chalky colour paltte is a stark contrast to say the rainbow bright colours of the Little Bird collection by Jools Oliver at Mothercare.

mamasVIB | V. I. BRAND: Take a look at the new Holly Willoughby baby collection for BHS | BHS | new collection | new baby wear | baby fashion | holly Willoughby | this morning | very | british home stores | new clothing | high street fashion | new bay | baby | clothes | fashion | new launch | british fashion | unisex collection | frnech inspires | baby gifts | cebrity fashion | celebrity collection | mamasVIB | fashion news

mamasVIB | V. I. BRAND: Take a look at the new Holly Willoughby baby collection for BHS | BHS | new collection | new baby wear | baby fashion | holly Willoughby | this morning | very | british home stores | new clothing | high street fashion | new bay | baby | clothes | fashion | new launch | british fashion | unisex collection | frnech inspires | baby gifts | cebrity fashion | celebrity collection | mamasVIB | fashion news

It has a very distinct vintage feel with delicate frills, pinstripes and ditsy prints. The simple body suits, dress, shirts and chinos have all been made using the finest natural fabrics for comfort and quality – and also ensure they are breathable perfect for the summer months.

Holly’s inspiration? “My main desire was to conjure up nostalgic memories from childhood such as swimming in the sea or trying ice cream for the very first time. I am proud to say that Holly Willoughby Baby encapsulates this perfectly and I am sure you will feel the same.”


Here’s a little look…


mamasVIB | V. I. BRAND: Take a look at the new Holly Willoughby baby collection for BHS | BHS | new collection | new baby wear | baby fashion | holly Willoughby | this morning | very | british home stores | new clothing | high street fashion | new bay | baby | clothes | fashion | new launch | british fashion | unisex collection | frnech inspires | baby gifts | cebrity fashion | celebrity collection | mamasVIB | fashion news

mamasVIB | V. I. BRAND: Take a look at the new Holly Willoughby baby collection for BHS | BHS | new collection | new baby wear | baby fashion | holly Willoughby | this morning | very | british home stores | new clothing | high street fashion | new bay | baby | clothes | fashion | new launch | british fashion | unisex collection | frnech inspires | baby gifts | cebrity fashion | celebrity collection | mamasVIB | fashion news

Romper dress, from £14 || Oxford shirt bodysuit from £10 || Frill blouse from £9 || Broderie dress from £18 || Polo top (part of set) from £16 || Chino shorts (part of set) £16 || Ticking striped shirt (from a set) from £16 || Ditsy floral dress from £16 


The collection starts at £6 and is available from newborn to 24mths. See the full range online here.

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8 Comments

  1. April 22, 2015 / 9:29 am

    I love Holly! These clothes are so her aren't they? I love the boys clothes, most of the time boys clothes are boring but I would definitely shop here if I had a boy. The girls clothes are very cute, I really like the vintage feel x

    • April 28, 2015 / 9:01 pm

      They are really her you're right – and yes the boys pieces are quite fab x

  2. April 22, 2015 / 8:00 pm

    Ah Bonnie, these are so beautiful and reasonable priced too, the boys range is adorable xx

    • April 28, 2015 / 9:01 pm

      I know how beautiful – yes she seems to have got the boys collection spot on x

  3. April 27, 2015 / 5:44 pm

    Oh wow I'm loving this range, and how bloody gorgeous does she look? xx

    • April 28, 2015 / 9:02 pm

      I know – doesn't she always? I know range is super cute x

    • April 28, 2015 / 9:03 pm

      I know I very rarely go int BHS – but I think its untapped fashion territory! Its defo worth a look to find something a little different